Facebook & Social Media Advertising In Fort Salonga

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Fort Salonga, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you reach people In Fort Salonga, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Fort Salonga to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to reach out to our website design experts In Fort Salonga to help your business to maximize results. Powerful designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Fort Salonga on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Individuals that are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Fort Salonga is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Fort Salonga Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising company in Suffolk County, SEO ad agency or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063