Facebook & Social Media Advertising In Fort Salonga

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Fort Salonga, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you appear in front of people In Fort Salonga, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Fort Salonga to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to let our website design agency In Fort Salonga to aid you to maximize results. Effective designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Fort Salonga on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Individuals who are followers of your page;
• Potential customers that have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Fort Salonga is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any company who does business locally In Fort Salonga Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design experts, our graphic design services in Nassau County or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063