Facebook & Social Media Advertising In Franklin Square

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Franklin Square, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

When you reach people In Franklin Square, then what? It genuinely depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Franklin Square to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to call our website design company In Franklin Square to aid you to succeed. Great designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Franklin Square on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• People who are followers of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Franklin Square is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Franklin Square Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau pay per click ad company, our local ad consultants in Suffolk County, search engine optimization ad agency in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company in NY and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063