Facebook & Social Media Advertising In Franklin Square

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Franklin Square, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you reach people In Franklin Square, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In Franklin Square to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design agency In Franklin Square to serve you to achieve results. Effective designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Franklin Square on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Individuals that are followers of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Franklin Square is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Franklin Square Facebook is an excellent method to reach your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Suffolk, search engine optimization ad agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design on Long Island or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063