Facebook & Social Media Advertising In Franklin Square

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Franklin Square, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people In Franklin Square, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Franklin Square to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design agency In Franklin Square to aid your business to achieve real results. Effective designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In Franklin Square on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People who are fans of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Franklin Square is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Franklin Square Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local ad agency on Long Island, SEO ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services on LI contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063