Facebook & Social Media Advertising In Freeport

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Freeport, with the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you connect with people In Freeport, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Freeport to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design agency In Freeport to work with you to maximize results. Powerful designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Freeport on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Freeport is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Freeport Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI PPC advertising company, our local ad company in NY, SEO ad agency on LI or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design experts or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063