Facebook & Social Media Advertising In Freeport

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Freeport, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you reach people In Freeport, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Freeport to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design company In Freeport to work with you to achieve real results. Strong designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In Freeport on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, pursuits and more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Freeport is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Freeport Facebook is a great way to reach your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click ad consultants, our local ad company on LI, SEO experts or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design gurus, our graphic design services or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen company on LI and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063