Facebook & Social Media Advertising In Freeport

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Freeport, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you reach people In Freeport, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Freeport to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design experts In Freeport to assist your business to achieve results. Strong designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Freeport on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Freeport is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business locally In Freeport Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO ad agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063