Facebook & Social Media Advertising In Freeport

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Freeport, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you appear in front of people In Freeport, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Freeport to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In Freeport to assist your business to achieve real results. Quality designs by our website design experts help you and achieve results!

Reaching Your Prospects In Freeport on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, passions and much more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Freeport is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Freeport Facebook is a great way to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals on LI, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063