Facebook & Social Media Advertising In Garden City

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Garden City, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you appear in front of people In Garden City, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In Garden City to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design company In Garden City to aid you to achieve results. Powerful designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Garden City on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• People who are fans of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Garden City is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Garden City Facebook is an excellent method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local ad experts, search engine optimization advertising agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design gurus, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid ads professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063