Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Garden City If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Garden City, with the interests and geography you seek. Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost? Once you reach people In Garden City, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Garden City to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Before starting your advertising campaign, we can help you to figure out what it is that you need to accomplish. Remember to let our website design agency In Garden City to assist your business to succeed. Excellent designs from our website design agency can help and secure results! Reaching Your Prospects In Garden City on Facebook There are many methods to reach an "Audience" on Facebook: Focusing on individuals who have been to your site before (retargeting); Individuals that are enthusiasts of your page; Prospects who may have similar interests (including other pages on Facebook); Potential customers who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, pursuits and more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The main advantage Facebook offers In Garden City is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently. The search engines are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Wonderful for Reaching Out to Local Areas Are you a lawyer? Medical professional? Home renovation business? A restaurant or store? For any organization who does business locally In Garden City Facebook is an excellent method to reach your target audience. We can focus on your prospects in numerous ways. Only need to reach women 35-65 in 3 zip codes? No problem! Want to have a special offer on Tuesdays? We are able to do that. The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right geo, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to discuss the services of our LI PPC ad consultants, our local advertising agency, SEO ad agency or retargeting campaign please contact our offices. So is Facebook a Good Deal? Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers. Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design on L.I. or our marketing consulting services contact us today. Facebook Promotions Have To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook. Our lead generation company and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Garden City and Facebook Everyone's requirements are very different, there are no absolute answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're happy to talk about your business and requires, and see if there is a way we are able to assist you to efficiently grow your business. 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