Facebook & Social Media Advertising In Garden City

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Garden City, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you reach people In Garden City, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Garden City to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to let our website design company In Garden City to assist you to achieve results. Powerful designs by our website design experts can help and secure results!

Reaching Your Prospects In Garden City on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• People who are followers of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, interests and even more. These people become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Garden City is its ability to reach prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Garden City Facebook is an excellent way to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click ad consultants, our local advertising agency, SEO ad agency on Long Island or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063