Facebook & Social Media Advertising In Garden City

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Garden City, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you reach people In Garden City, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Garden City to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design company In Garden City to serve your business to succeed. Exceptional designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Garden City on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• People that are followers of your page;
• Prospects that have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Garden City is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who does business locally In Garden City Facebook is a superb way to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI PPC ad consultants, our local advertising company in NY, SEO experts or retargeting agencies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design agency, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service on LI and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063