Facebook & Social Media Advertising In Garden City South

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Garden City South, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you reach people In Garden City South, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Garden City South to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design company In Garden City South to assist your business to achieve results. Great designs created by our website design experts help you and achieve results!

Reaching Your Prospects In Garden City South on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Potential customers that are fans of your page;
• People who have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Garden City South is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Garden City South Facebook is an excellent way to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063