Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Garden City South If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Garden City South, possessing the interests and geo targeting you want. Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost? Once you appear in front of people In Garden City South, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Garden City South to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups? Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish. Remember to reach out to our website design experts In Garden City South to serve you to achieve real results. Quality designs created by our website design agency drive success and secure results! Reaching Your Prospects In Garden City South on Facebook There are many approaches to appear in front of an "Audience" on Facebook: Focusing on people who have visited your site in the past (retargeting); Prospects that are enthusiasts of your page; People that have related passions (which include other pages on Facebook); People who meet demographic factors; Individuals who are already your customers; and the list goes on... With Facebook, we will target people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Google and Bing: No Search Necessary The primary advantage Facebook offers In Garden City South is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently. The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting to Local Market Places Are you a lawyer? Health care provider? Home services company? A restaurant or merchant? For any organization who does business locally In Garden City South Facebook is a superb technique to reach your target audience. We can concentrate on your prospects in numerous ways. Only want to reach women 35-65 in a few zip codes? No worries! Want to have a special offer on Mondays? We can do that. The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set. Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our Nassau County pay per click advertising agency, our local advertising professionals, SEO ad agency or remarketing companies in NY please contact our offices. So is Facebook Worth It? Whether Facebook is really a "good deal" for your advertising and marketing spend truly depends on the numbers. Suppose Google clicks are $11 and Facebook clicks are $1. Which one is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again. Just remember to have your design strong before running ads like these. For info about our NY web site design company, our graphic design in NY or our online advertising consulting services in Nassau contact us today. Facebook Promotions Have To Be Managed and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook. Our lead generation and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Garden City South and Facebook Everybody's requirements are very different, there are no blanket answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're happy to discuss your business and needs, and see if there is a way we are able to help you efficiently increase your business. 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