Facebook & Social Media Advertising In Garden City South

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Garden City South, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

After you connect with people In Garden City South, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Garden City South to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Garden City South to assist you to achieve real results. Powerful designs by our website design company help you and drive results!

Reaching Your Prospects In Garden City South on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Potential customers who are followers of your page;
• People who may have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, passions and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Garden City South is its capacity to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any business who conducts business locally In Garden City South Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO advertising agency in Suffolk County or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design experts, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen in Suffolk and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063