Facebook & Social Media Advertising In Gilgo

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Gilgo, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you appear in front of people In Gilgo, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Gilgo to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to let our website design experts In Gilgo to help you to achieve results. Exceptional designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Gilgo on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Gilgo is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Gilgo Facebook is a great method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC ad company, our local ad agency in Suffolk, SEO ad agency in NY or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063