Facebook & Social Media Advertising In Gilgo

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Gilgo, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you connect with people In Gilgo, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Gilgo to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design company In Gilgo to serve your business to achieve real results. Strong designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In Gilgo on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Prospects who are followers of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, area, interests and more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Gilgo is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Gilgo Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in Suffolk County, SEO ad agency in NY or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design on LI or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063