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Facebook & Social Media Advertising In Gilgo

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Gilgo

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Gilgo, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Gilgo, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Gilgo to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Gilgo to serve you to maximize results. Powerful designs developed by our website design company drive success and achieve results!

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target your audience In Gilgo with Facebook

Reaching Your Prospects In Gilgo on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Focusing on people who have been to your site previously (retargeting);
  • Prospects who are followers of your page;
  • Individuals who may have similar interests (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, interests and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Gilgo is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

  • Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
  • For any business who conducts business locally In Gilgo Facebook is an excellent technique to reach your target audience.
  • We have the ability to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local advertising agency in New York, SEO ad agency in New York or remarketing companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design agency, our graphic design or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Gilgo

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063