Facebook & Social Media Advertising In Glen Cove

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Glen Cove, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

When you appear in front of people In Glen Cove, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Glen Cove to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design experts In Glen Cove to serve your business to achieve results. Powerful designs by our website design agency will help and drive results!

Reaching Your Prospects In Glen Cove on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Potential customers who are fans of your page;
• People who have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, hobbies and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Glen Cove is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business regionally In Glen Cove Facebook is a superb method to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC ad company, our local advertising consultants, SEO company in Suffolk County or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design consultants, our graphic design in New York or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063