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Facebook & Social Media Advertising In Glen Cove

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Glen Cove

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Glen Cove, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you reach people In Glen Cove, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Glen Cove to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design experts In Glen Cove to help your business to succeed. Strong designs created by our website design company help you and secure results!

Glen Cove lead generation on Facebook
target your audience In Glen Cove with Facebook

Reaching Your Prospects In Glen Cove on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site previously (retargeting);
  • People who are enthusiasts of your page;
  • Individuals who have similar passions (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Glen Cove is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

  • Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
  • For any organization who does business regionally In Glen Cove Facebook is a superb method to reach your target audience.
  • We have the ability to target your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC ad agency, our local ad consultants, SEO experts on Long Island or retargeting agencies in Nassau County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design agency, our graphic design companies in Nassau County or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Glen Cove

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063