Facebook & Social Media Advertising In Glen Cove

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Glen Cove, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you reach people In Glen Cove, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Glen Cove to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to meet with our website design company In Glen Cove to assist your business to achieve real results. Professional designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Glen Cove on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• People that have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Glen Cove is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any company who does business locally In Glen Cove Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad agency in New York, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design agency, our graphic design in Suffolk or our online advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063