Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Glen Head
If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Glen Head, having the interests and geo targeting you want.
Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?
When you reach people In Glen Head, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Glen Head to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?
Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.
Remember to call our website design company In Glen Head to aid you to achieve real results. Great designs by our website design experts help you and drive results!
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Reaching Your Prospects In Glen Head on Facebook
There are many approaches to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your web site previously (retargeting);
- Potential customers who are followers of your page;
- Potential customers who have very similar pursuits (such as other pages on Facebook);
- Prospects who meet demographic factors;
- People who are already your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.
We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The main advantage Facebook offers In Glen Head is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.
The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Perfect for Getting into Regional Areas
- Are you an attorney? Physician? Home repair business? A restaurant or store?
- For any organization who does business regionally In Glen Head Facebook is a great way to appear in front of your target audience.
- We can focus on your prospects in numerous ways.
- Only wish to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special on Thursdays? We can do that.
The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).
In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.
If you would like to discuss the services of our Suffolk PPC ad agency, our local ad agency, SEO advertising agency or remarketing campaign in New York
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.
Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design in Nassau or our marketing consulting services call us today.
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Facebook Promotions Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.
Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising In Glen Head and Facebook
Everybody's requirements are different, there are no all purpose solutions.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're happy to talk about your business and requires, and see if there is a way we can help you productively improve your business.