Facebook & Social Media Advertising In Glen Head

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Glen Head, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

When you connect with people In Glen Head, then what? It truly depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Glen Head to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design company In Glen Head to work with you to achieve real results. Professional designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Glen Head on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Prospects that are fans of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Glen Head is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business locally In Glen Head Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad consultants on Long Island, SEO experts in Nassau or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design on Long Island or our marketing consulting services on Long Island call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063