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Facebook & Social Media Advertising In Glenwood Landing

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Glenwood Landing

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In Glenwood Landing, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you appear in front of people In Glenwood Landing, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Glenwood Landing to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design experts In Glenwood Landing to aid you to achieve results. Excellent designs implemented by our website design agency drive success and achieve results!

Glenwood Landing lead generation on Facebook
target your audience In Glenwood Landing with Facebook

Reaching Your Prospects In Glenwood Landing on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have been to your website in the past (retargeting);
  • Prospects who are followers of your page;
  • Potential customers who may have related pursuits (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Glenwood Landing is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
  • For any company who does business locally In Glenwood Landing Facebook is a superb technique to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad agency, SEO ad agency or retargeting companies in Nassau
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design company, our graphic design experts or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Glenwood Landing

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063