Facebook & Social Media Advertising In Glenwood Landing

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Glenwood Landing, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you reach people In Glenwood Landing, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Glenwood Landing to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design agency In Glenwood Landing to serve you to achieve results. Professional designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, interests and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Glenwood Landing is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Glenwood Landing Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local advertising agency in Suffolk County, SEO advertising agency on LI or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design agency, our graphic design companies or our online marketing consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063