Facebook & Social Media Advertising In Glenwood Landing

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Glenwood Landing, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you connect with people In Glenwood Landing, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Glenwood Landing to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to allow our website design experts In Glenwood Landing to assist your business to achieve results. Powerful designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Glenwood Landing is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who does business regionally In Glenwood Landing Facebook is a great method to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC ad consultants, our local ad agency, SEO professionals or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design consultants, our graphic design services in New York or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063