Facebook & Social Media Advertising In Glenwood Landing

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Glenwood Landing, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you reach people In Glenwood Landing, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Glenwood Landing to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design company In Glenwood Landing to aid you to achieve real results. Exceptional designs by our website design experts will help and secure results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• Prospects that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Glenwood Landing is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Glenwood Landing Facebook is a great method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC advertising agency, our local advertising company on LI, SEO ad agency in Suffolk or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063