Facebook & Social Media Advertising In Golden's Bridge

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Golden's Bridge, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth it?

After you reach people In Golden's Bridge, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Golden's Bridge to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design agency In Golden's Bridge to work with you to succeed. Strong designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Golden's Bridge on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Golden's Bridge is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Golden's Bridge Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC ad company, our local ad experts on Long Island, search engine optimization ad agency in New York or retargeting companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design services in New York or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063