Facebook & Social Media Advertising In Gordon Heights

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Gordon Heights, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Gordon Heights, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Gordon Heights to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to call our website design experts In Gordon Heights to work with you to maximize results. Professional designs by our website design experts can help and secure results!

Reaching Your Prospects In Gordon Heights on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• People that are fans of your page;
• People who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, pursuits and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Gordon Heights is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In Gordon Heights Facebook is a superb method to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local advertising consultants, SEO advertising agency in Suffolk or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design companies or our advertising consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063