Facebook & Social Media Advertising In Gordon Heights

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Gordon Heights, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you reach people In Gordon Heights, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Gordon Heights to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design agency In Gordon Heights to serve your business to succeed. Strong designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Gordon Heights on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals that are followers of your page;
• People who have similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, interests and much more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Gordon Heights is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Gordon Heights Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click ad consultants, our local ad agency in NY, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design consultants, our graphic design in Suffolk County or our online marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063