Facebook & Social Media Advertising In Gordon Heights

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Gordon Heights, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you connect with people In Gordon Heights, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Gordon Heights to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to call our website design company In Gordon Heights to work with you to achieve real results. Powerful designs from our website design experts will help and drive results!

Reaching Your Prospects In Gordon Heights on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Gordon Heights is its ability to reach prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Gordon Heights Facebook is an excellent way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, SEO ad agency in NY or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design experts in Suffolk or our online advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen company in Nassau County and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063