Facebook & Social Media Advertising In Grand View On Hudson

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Grand View On Hudson, with the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you reach people In Grand View On Hudson, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Grand View On Hudson to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design agency In Grand View On Hudson to serve your business to succeed. Quality designs by our website design agency will help and drive results!

Reaching Your Prospects In Grand View On Hudson on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, passions and more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Grand View On Hudson is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Grand View On Hudson Facebook is a superb way to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising agency in Suffolk County, SEO advertising agency in Nassau County or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design professionals, our graphic design services in Suffolk County or our online advertising consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063