Facebook & Social Media Advertising In Grand View On Hudson

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Grand View On Hudson, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you reach people In Grand View On Hudson, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Grand View On Hudson to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to allow our website design experts In Grand View On Hudson to aid you to maximize results. Strong designs by our website design experts help your business and drive results!

Reaching Your Prospects In Grand View On Hudson on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Grand View On Hudson is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who does business regionally In Grand View On Hudson Facebook is a superb technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in NY, SEO ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design experts or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063