Facebook & Social Media Advertising In Great Neck

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Great Neck, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Great Neck, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Great Neck to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design experts In Great Neck to serve you to achieve results. Exceptional designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Great Neck on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• People who are followers of your page;
• People that have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, passions and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Great Neck is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Great Neck Facebook is an excellent method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad company, our local ad agency, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design company, our graphic design services on L.I. or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063