Facebook & Social Media Advertising In Great Neck

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Great Neck, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

After you connect with people In Great Neck, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Great Neck to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design experts In Great Neck to help you to achieve real results. Effective designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Great Neck on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Great Neck is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Great Neck Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC advertising agency, our local advertising company, search engine optimization ad agency in Suffolk or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design experts, our graphic design companies on LI or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in New York and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063