Facebook & Social Media Advertising In Great Neck

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Great Neck, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you reach people In Great Neck, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Great Neck to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design company In Great Neck to help you to achieve results. Strong designs from our website design experts drive success and drive results!

Reaching Your Prospects In Great Neck on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• People who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, interests and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Great Neck is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who does business regionally In Great Neck Facebook is a great way to reach your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising consultants, our local ad consultants in NY, SEO professionals or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design consultants, our graphic design in New York or our marketing consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063