Facebook & Social Media Advertising In Great Neck

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Great Neck, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you reach people In Great Neck, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Great Neck to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design agency In Great Neck to work with you to achieve results. Great designs by our website design agency will help and drive results!

Reaching Your Prospects In Great Neck on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Great Neck is its ability to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Great Neck Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click ad company, our local advertising agency on Long Island, SEO ad agency on Long Island or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design professionals, our graphic design in Suffolk or our advertising consulting services on L.I. contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063