Facebook & Social Media Advertising In Great Neck Estates

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Great Neck Estates, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you connect with people In Great Neck Estates, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Great Neck Estates to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design company In Great Neck Estates to serve your business to achieve real results. Quality designs from our website design experts help your business and drive results!

Reaching Your Prospects In Great Neck Estates on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Great Neck Estates is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Great Neck Estates Facebook is a great method to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad company, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Suffolk County or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063