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Facebook & Social Media Advertising In Great Neck Estates

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Great Neck Estates

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Great Neck Estates, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you connect with people In Great Neck Estates, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Great Neck Estates to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to let our website design experts In Great Neck Estates to serve your business to achieve results. Great designs implemented by our website design experts help you and achieve results!

Great Neck Estates lead generation on social media
target your audience In Great Neck Estates with Facebook

Reaching Your Prospects In Great Neck Estates on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Targeting those who have visited your website previously (retargeting);
  • People who are enthusiasts of your page;
  • Individuals who have very similar interests (which include other pages on Facebook);
  • People who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Great Neck Estates is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

  • Are you an attorney? Medical professional? Home services business? A restaurant or store?
  • For any company who conducts business regionally In Great Neck Estates Facebook is a superb technique to reach your audience.
  • We can focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising agency, SEO ad agency or remarketing campaign
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Great Neck Estates

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063