Facebook & Social Media Advertising In Great Neck Estates

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Great Neck Estates, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

When you reach people In Great Neck Estates, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Great Neck Estates to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to let our website design company In Great Neck Estates to assist your business to maximize results. Professional designs created by our website design experts will help and secure results!

Reaching Your Prospects In Great Neck Estates on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers that have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Great Neck Estates is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Great Neck Estates Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising experts, SEO ad agency in Nassau County or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York website design company, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063