Facebook & Social Media Advertising In Great Neck Gardens

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Great Neck Gardens, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you reach people In Great Neck Gardens, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Great Neck Gardens to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design experts In Great Neck Gardens to aid your business to succeed. Exceptional designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Great Neck Gardens on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• People who have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, passions and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Great Neck Gardens is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Great Neck Gardens Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our New York PPC advertising company, our local ad agency, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063