Facebook & Social Media Advertising In Great Neck Gardens

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Great Neck Gardens, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you appear in front of people In Great Neck Gardens, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Great Neck Gardens to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design company In Great Neck Gardens to serve you to succeed. Powerful designs developed by our website design agency help your business and secure results!

Reaching Your Prospects In Great Neck Gardens on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Prospects who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Great Neck Gardens is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Great Neck Gardens Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York PPC advertising agency, our local advertising company in New York, search engine optimization ad agency in Suffolk or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design company, our graphic design companies or our online advertising consulting services in New York contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063