Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Great Neck Gardens
If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Great Neck Gardens, with the interests and geographic targeting you seek.
Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?
After you reach people In Great Neck Gardens, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Great Neck Gardens to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?
Prior to launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.
Remember to let our website design experts In Great Neck Gardens to serve you to achieve real results. Strong designs created by our website design agency help your business and secure results!
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Reaching Your Prospects In Great Neck Gardens on Facebook
There are lots of approaches to reach an "Audience" on Facebook:
- Concentrating on people who have visited your site before (retargeting);
- People who are enthusiasts of your page;
- Individuals that have similar pursuits (which include other pages on Facebook);
- People who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Required
The main benefit Facebook offers In Great Neck Gardens is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.
The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Ideal for Reaching Out to Regional Markets
- Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
- For any business who conducts business locally In Great Neck Gardens Facebook is a great way to appear in front of your target audience.
- We are able to concentrate on your prospects in several ways.
- Only want to reach women 35-65 in a couple of zip codes? Not an issue!
- Want to have a special offer on Mondays? We can do that.
The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.
If you would like to discuss the services of our pay per click ad company, our local advertising agency, SEO ad agency or retargeting campaign in Nassau County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.
Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design services or our online marketing consulting services in Suffolk contact us today.
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Facebook Strategies Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.
Our lead generation service in Nassau and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In Great Neck Gardens and Facebook
Everybody's needs are different, there are no blanket answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're very happy to discuss your business and requires, and see if there is a way we can assist you to successfully grow your business.