Facebook & Social Media Advertising In Great Neck Gardens

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Great Neck Gardens, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you connect with people In Great Neck Gardens, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In Great Neck Gardens to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design agency In Great Neck Gardens to assist your business to maximize results. Professional designs from our website design company help you and drive results!

Reaching Your Prospects In Great Neck Gardens on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Great Neck Gardens is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Great Neck Gardens Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local advertising company, SEO advertising agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies in New York or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063