Facebook & Social Media Advertising In Great Neck Plaza

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Great Neck Plaza, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In Great Neck Plaza, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Great Neck Plaza to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to allow our website design company In Great Neck Plaza to serve you to achieve results. Powerful designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Great Neck Plaza on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Great Neck Plaza is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Great Neck Plaza Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad agency, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design companies or our marketing consulting services on L.I. call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our paid ads consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063