Facebook & Social Media Advertising In Great Neck Plaza

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Great Neck Plaza, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you connect with people In Great Neck Plaza, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Great Neck Plaza to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to talk to our website design company In Great Neck Plaza to work with you to achieve real results. Exceptional designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Great Neck Plaza on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Great Neck Plaza is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Great Neck Plaza Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency in NY, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design experts, our graphic design in New York or our advertising consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063