Facebook & Social Media Advertising In Great Neck Plaza

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Great Neck Plaza, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In Great Neck Plaza, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Great Neck Plaza to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design experts In Great Neck Plaza to aid you to succeed. Excellent designs designed by our website design company help you and secure results!

Reaching Your Prospects In Great Neck Plaza on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, pursuits and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Great Neck Plaza is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Great Neck Plaza Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency in Nassau County, SEO experts or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design experts in NY or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063