Facebook & Social Media Advertising In Great River

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Great River, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

After you reach people In Great River, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Great River to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to engage our website design experts In Great River to help your business to maximize results. Exceptional designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Great River on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Individuals that are followers of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Great River is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Great River Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local ad company, SEO advertising agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design experts, our graphic design on LI or our advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063