Facebook & Social Media Advertising In Great River

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Great River, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Great River, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Great River to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design experts In Great River to work with your business to achieve results. Excellent designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Great River on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have related pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, pursuits and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Great River is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who conducts business locally In Great River Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island PPC ad agency, our local advertising agency on Long Island, search engine optimization ad agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063