Facebook & Social Media Advertising In Greenburgh

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Greenburgh, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you connect with people In Greenburgh, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Greenburgh to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to call our website design company In Greenburgh to aid you to maximize results. Exceptional designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Greenburgh on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• People who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, passions and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Greenburgh is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who does business regionally In Greenburgh Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local ad company on Long Island, SEO ad agency in Nassau or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design company, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063