Facebook & Social Media Advertising In Greenburgh

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Greenburgh, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

Once you connect with people In Greenburgh, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Greenburgh to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design experts In Greenburgh to assist you to achieve results. Professional designs from our website design experts drive success and achieve results!

Reaching Your Prospects In Greenburgh on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Greenburgh is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Greenburgh Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, SEO professionals in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design company, our graphic design services in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063