Facebook & Social Media Advertising In Greenlawn

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Greenlawn, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

When you connect with people In Greenlawn, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Greenlawn to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to call our website design agency In Greenlawn to aid you to maximize results. Effective designs from our website design experts drive success and achieve results!

Reaching Your Prospects In Greenlawn on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Greenlawn is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Greenlawn Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals, SEO consultants in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design on Long Island or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063