Facebook & Social Media Advertising In Greenlawn

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Greenlawn, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you connect with people In Greenlawn, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Greenlawn to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design agency In Greenlawn to serve you to achieve real results. Quality designs by our website design experts will help and drive results!

Reaching Your Prospects In Greenlawn on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• People who are fans of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, passions and even more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Greenlawn is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business locally In Greenlawn Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click advertising agency, our local ad agency on Long Island, SEO ad agency or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design experts in Suffolk County or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063