Facebook & Social Media Advertising In Greenlawn

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Greenlawn, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you reach people In Greenlawn, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Greenlawn to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design agency In Greenlawn to assist you to achieve results. Powerful designs from our website design agency can help and drive results!

Reaching Your Prospects In Greenlawn on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Greenlawn is its ability to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any organization who does business regionally In Greenlawn Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local advertising company, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design experts or our online advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063