Facebook & Social Media Advertising In Greenlawn

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Greenlawn, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

After you appear in front of people In Greenlawn, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Greenlawn to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to call our website design experts In Greenlawn to help you to succeed. Strong designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In Greenlawn on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Prospects that are followers of your page;
• People who have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Greenlawn is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business locally In Greenlawn Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants on Long Island, SEO consultants or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design gurus, our graphic design in Suffolk County or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063