Facebook & Social Media Advertising In Greenport

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Greenport, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

After you reach people In Greenport, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Greenport to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Greenport to help you to succeed. Excellent designs created by our website design agency drive success and secure results!

Reaching Your Prospects In Greenport on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Greenport is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Greenport Facebook is an excellent method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency, search engine optimization ad agency in Nassau or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design consultants, our graphic design in NY or our marketing consulting services in Nassau County call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063