Facebook & Social Media Advertising In Greenport

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Greenport, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you appear in front of people In Greenport, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Greenport to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design experts In Greenport to work with your business to achieve results. Great designs developed by our website design company will help and achieve results!

Reaching Your Prospects In Greenport on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Greenport is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Greenport Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising company in Suffolk County, SEO ad agency on LI or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Nassau or our advertising consulting services in NY contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063