Facebook & Social Media Advertising In Greenport West

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Greenport West, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

After you reach people In Greenport West, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Greenport West to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design company In Greenport West to help your business to achieve results. Effective designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Greenport West on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Greenport West is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any organization who does business locally In Greenport West Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad consultants, our local ad company in Nassau, SEO experts in NY or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design services in NY or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company in Nassau County and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063