Facebook & Social Media Advertising In Greenport West

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Greenport West, with the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you reach people In Greenport West, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Greenport West to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to let our website design experts In Greenport West to work with your business to achieve real results. Effective designs from our website design company help you and achieve results!

Reaching Your Prospects In Greenport West on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Prospects that are followers of your page;
• People who may have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Greenport West is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Greenport West Facebook is a superb technique to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising experts on Long Island, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design company, our graphic design in New York or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063