Facebook & Social Media Advertising In Greenport West

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Greenport West, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you connect with people In Greenport West, then what? It genuinely depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Greenport West to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design company In Greenport West to help your business to achieve results. Powerful designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Greenport West on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• People who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Greenport West is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any organization who conducts business locally In Greenport West Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local advertising agency, SEO consultants in Nassau or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design experts in Nassau County or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063