Facebook & Social Media Advertising In Greenport West

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Greenport West, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you connect with people In Greenport West, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Greenport West to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Greenport West to serve you to maximize results. Great designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Greenport West on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• People who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Greenport West is its ability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business locally In Greenport West Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad agency on Long Island, SEO ad agency in New York or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design services or our online marketing consulting services in New York call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our display ads experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063