Facebook & Social Media Advertising In Greenport West

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Greenport West, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

After you reach people In Greenport West, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Greenport West to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design agency In Greenport West to work with you to maximize results. Exceptional designs by our website design experts help you and secure results!

Reaching Your Prospects In Greenport West on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• People who are followers of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, hobbies and even more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Greenport West is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Greenport West Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad company, our local ad agency, SEO advertising agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design agency, our graphic design experts in NY or our online marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063