Facebook & Social Media Advertising In Greenvale

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Greenvale, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

Once you reach people In Greenvale, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Greenvale to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to call our website design experts In Greenvale to help you to succeed. Exceptional designs by our website design experts can help and secure results!

Reaching Your Prospects In Greenvale on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Prospects who are followers of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Greenvale is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Greenvale Facebook is an excellent method to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC advertising consultants, our local ad agency on Long Island, SEO ad agency or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063