Facebook & Social Media Advertising In Greenville

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Greenville, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Greenville, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Greenville to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to engage our website design agency In Greenville to work with you to maximize results. Strong designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Greenville on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, passions and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Greenville is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Greenville Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC ad company, our local ad experts in Nassau, SEO advertising agency in Nassau or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design services in Suffolk County or our advertising consulting services in NY contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063