Facebook & Social Media Advertising In Halesite

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Halesite, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you connect with people In Halesite, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Halesite to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design experts In Halesite to serve your business to achieve real results. Exceptional designs by our website design company can help and achieve results!

Reaching Your Prospects In Halesite on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Halesite is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who does business locally In Halesite Facebook is a great method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising company, SEO ad agency in Suffolk or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design companies or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063