Facebook & Social Media Advertising In Halesite

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Halesite, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you appear in front of people In Halesite, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Halesite to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In Halesite to aid you to maximize results. Quality designs by our website design agency help you and secure results!

Reaching Your Prospects In Halesite on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Prospects who have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Halesite is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Halesite Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency in Nassau, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design consultants, our graphic design experts in Nassau County or our marketing consulting services in Nassau contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063