Facebook & Social Media Advertising In Halesite

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Halesite, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

After you connect with people In Halesite, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Halesite to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to let our website design company In Halesite to assist you to achieve results. Powerful designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Halesite on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Halesite is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Halesite Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad consultants in Nassau County, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York web design gurus, our graphic design experts in New York or our marketing consulting services in NY call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063