Facebook & Social Media Advertising In Halesite

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Halesite, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

After you appear in front of people In Halesite, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Halesite to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Halesite to aid you to succeed. Powerful designs created by our website design experts help you and achieve results!

Reaching Your Prospects In Halesite on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Halesite is its capability to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Halesite Facebook is a great way to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local advertising agency in NY, search engine optimization advertising agency on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design services on Long Island or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063