Facebook & Social Media Advertising In Hampton Bays

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Hampton Bays, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you reach people In Hampton Bays, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Hampton Bays to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to engage our website design agency In Hampton Bays to aid you to succeed. Strong designs developed by our website design experts can help and secure results!

Reaching Your Prospects In Hampton Bays on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, hobbies and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Hampton Bays is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who does business locally In Hampton Bays Facebook is a superb way to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our NY pay per click advertising agency, our local advertising experts in NY, SEO professionals or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design on Long Island or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063