Facebook & Social Media Advertising In Hampton Bays

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Hampton Bays, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you connect with people In Hampton Bays, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Hampton Bays to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design experts In Hampton Bays to aid you to achieve results. Quality designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Hampton Bays on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• People that are fans of your page;
• Individuals who may have related passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Hampton Bays is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Hampton Bays Facebook is a great method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our New York PPC ad agency, our local advertising professionals in New York, SEO ad agency in Nassau or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design gurus, our graphic design services or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063