Facebook & Social Media Advertising In Harbor Hills

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Harbor Hills, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you connect with people In Harbor Hills, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Harbor Hills to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design experts In Harbor Hills to serve your business to maximize results. Strong designs developed by our website design company help you and achieve results!

Reaching Your Prospects In Harbor Hills on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Harbor Hills is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Harbor Hills Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in NY, SEO ad agency in New York or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design in NY or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063