Facebook & Social Media Advertising In Harbor Hills

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Harbor Hills, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In Harbor Hills, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Harbor Hills to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design agency In Harbor Hills to assist you to achieve real results. Excellent designs by our website design company drive success and secure results!

Reaching Your Prospects In Harbor Hills on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• People that are fans of your page;
• People who may have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Harbor Hills is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Harbor Hills Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising consultants, our local advertising agency in Suffolk, SEO advertising agency or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts on L.I. or our advertising consulting services in NY call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063