Facebook & Social Media Advertising In Harbor Isle

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Harbor Isle, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Harbor Isle, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Harbor Isle to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to reach out to our website design company In Harbor Isle to serve your business to succeed. Quality designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Harbor Isle on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, hobbies and more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Harbor Isle is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Harbor Isle Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad company in NY, search engine optimization ad agency or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063