Facebook & Social Media Advertising In Harbor Isle

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Harbor Isle, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Harbor Isle, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Harbor Isle to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design agency In Harbor Isle to work with your business to achieve results. Quality designs from our website design company can help and achieve results!

Reaching Your Prospects In Harbor Isle on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• People who are followers of your page;
• Potential customers that have very similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Harbor Isle is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business locally In Harbor Isle Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising company, SEO ad agency or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service on L.I. and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063