Facebook & Social Media Advertising In Harbor Isle

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Harbor Isle, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you connect with people In Harbor Isle, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Harbor Isle to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to call our website design company In Harbor Isle to aid you to succeed. Quality designs created by our website design company can help and drive results!

Reaching Your Prospects In Harbor Isle on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, pursuits and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Harbor Isle is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Harbor Isle Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local ad company in NY, SEO ad agency on Long Island or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design professionals, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063