Facebook & Social Media Advertising In Harrison

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Harrison, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you appear in front of people In Harrison, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Harrison to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to engage our website design agency In Harrison to serve your business to maximize results. Effective designs designed by our website design company can help and drive results!

Reaching Your Prospects In Harrison on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• People that are fans of your page;
• People who may have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Harrison is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Harrison Facebook is an excellent way to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County PPC advertising company, our local ad agency in NY, SEO company in Nassau or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design company, our graphic design or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063