Facebook & Social Media Advertising In Harrison

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Harrison, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you appear in front of people In Harrison, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Harrison to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design company In Harrison to aid you to achieve real results. Great designs created by our website design company can help and drive results!

Reaching Your Prospects In Harrison on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Harrison is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business regionally In Harrison Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click advertising consultants, our local ad experts in Suffolk, SEO professionals in Suffolk County or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web site design gurus, our graphic design on LI or our online marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company in New York and services of our paid media advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063