Facebook & Social Media Advertising In Harrison

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Harrison, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

When you appear in front of people In Harrison, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Harrison to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design agency In Harrison to help your business to achieve results. Quality designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Harrison on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• People who are followers of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Harrison is its ability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Harrison Facebook is a great technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC advertising consultants, our local ad professionals, search engine optimization advertising agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063