Facebook & Social Media Advertising In Hartsdale

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Hartsdale, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you connect with people In Hartsdale, then what? It genuinely depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Hartsdale to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design agency In Hartsdale to aid your business to achieve real results. Great designs from our website design company will help and achieve results!

Reaching Your Prospects In Hartsdale on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• People who may have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Hartsdale is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Hartsdale Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click advertising company, our local advertising company in Nassau County, SEO consultants on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063