Facebook & Social Media Advertising In Hartsdale

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Hartsdale, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you appear in front of people In Hartsdale, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Hartsdale to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to engage our website design company In Hartsdale to work with you to achieve results. Exceptional designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Hartsdale on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• People that are followers of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Hartsdale is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Hartsdale Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising agency, our local advertising company in Suffolk, SEO consultants or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design company, our graphic design experts in New York or our online marketing consulting services in Nassau contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation on L.I. and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063