Facebook & Social Media Advertising In Hartsdale

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Hartsdale, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Hartsdale, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Hartsdale to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design company In Hartsdale to serve you to succeed. Professional designs from our website design experts help you and achieve results!

Reaching Your Prospects In Hartsdale on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Individuals who are fans of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Hartsdale is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who does business regionally In Hartsdale Facebook is a superb technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local advertising agency, SEO company or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY website design experts, our graphic design experts in Suffolk County or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063