Facebook & Social Media Advertising In Hartsdale

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Hartsdale, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you reach people In Hartsdale, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Hartsdale to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design experts In Hartsdale to help your business to achieve results. Great designs designed by our website design agency drive success and secure results!

Reaching Your Prospects In Hartsdale on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• People who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Hartsdale is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Hartsdale Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad agency, search engine optimization advertising agency on LI or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design agency, our graphic design in Nassau or our marketing consulting services in Suffolk call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen on L.I. and services of our paid media advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063