Facebook & Social Media Advertising In Hartsdale

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Hartsdale, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you connect with people In Hartsdale, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Hartsdale to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to meet with our website design agency In Hartsdale to aid your business to achieve real results. Effective designs designed by our website design experts will help and secure results!

Reaching Your Prospects In Hartsdale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• People who have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Hartsdale is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Hartsdale Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local ad company in Suffolk County, search engine optimization ad agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design gurus, our graphic design companies in Nassau County or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063