Facebook & Social Media Advertising In Hastings On Hudson

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Hastings On Hudson, having the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you reach people In Hastings On Hudson, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Hastings On Hudson to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to call our website design company In Hastings On Hudson to assist you to achieve real results. Powerful designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Hastings On Hudson on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, pursuits and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Hastings On Hudson is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Hastings On Hudson Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad agency on Long Island, SEO ad agency in NY or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design agency, our graphic design services in Nassau County or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063