Facebook & Social Media Advertising In Hastings On Hudson

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Hastings On Hudson, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you reach people In Hastings On Hudson, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Hastings On Hudson to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design company In Hastings On Hudson to serve you to achieve results. Powerful designs from our website design experts help you and drive results!

Reaching Your Prospects In Hastings On Hudson on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• People who may have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Hastings On Hudson is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In Hastings On Hudson Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad agency, our local ad consultants in Nassau, SEO ad agency on LI or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design on LI or our advertising consulting services in NY call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063