Facebook & Social Media Advertising In Hastings On Hudson

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Hastings On Hudson, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

After you reach people In Hastings On Hudson, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Hastings On Hudson to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to allow our website design agency In Hastings On Hudson to serve you to achieve real results. Effective designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Hastings On Hudson on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Hastings On Hudson is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Hastings On Hudson Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC advertising company, our local ad company in Suffolk, SEO company in Nassau or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design in Nassau County or our online advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063