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Facebook & Social Media Advertising In Hauppauge

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Hauppauge

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Hauppauge, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

Once you connect with people In Hauppauge, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Hauppauge to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to speak with our website design agency In Hauppauge to aid you to succeed. Excellent designs developed by our website design company help you and drive results!

Hauppauge lead generation on Facebook
target your audience In Hauppauge with Facebook

Reaching Your Prospects In Hauppauge on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site previously (retargeting);
  • Potential customers who are fans of your page;
  • People that have related interests (which include other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Hauppauge is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

  • Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
  • For any organization who conducts business locally In Hauppauge Facebook is an excellent method to reach your target audience.
  • We can target your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad company, our local ad professionals in Nassau, SEO experts or remarketing companies in Suffolk County
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design consultants, our graphic design companies or our marketing consulting services on LI call us today.

facebook marketing strategy
social media marketing with facebook In Hauppauge

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063