Facebook & Social Media Advertising In Hauppauge

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Hauppauge, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

After you connect with people In Hauppauge, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Hauppauge to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to call our website design experts In Hauppauge to assist you to achieve real results. Strong designs by our website design company drive success and secure results!

Reaching Your Prospects In Hauppauge on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, interests and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Hauppauge is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Hauppauge Facebook is a great method to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Suffolk County, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063