Facebook & Social Media Advertising In Hauppauge

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Hauppauge, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

When you reach people In Hauppauge, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Hauppauge to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design agency In Hauppauge to work with your business to succeed. Excellent designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Hauppauge on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Hauppauge is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Hauppauge Facebook is a great method to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC ad consultants, our local ad professionals in Suffolk County, SEO ad agency on LI or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design services or our advertising consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063