Facebook & Social Media Advertising In Haverstraw

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Haverstraw, with the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you reach people In Haverstraw, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Haverstraw to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to reach out to our website design agency In Haverstraw to serve you to achieve results. Great designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Haverstraw on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• People who are fans of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Haverstraw is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business locally In Haverstraw Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local advertising agency in Suffolk County, SEO ad agency or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design companies on LI or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063