Facebook & Social Media Advertising In Haverstraw

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Haverstraw, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Haverstraw, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Haverstraw to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design experts In Haverstraw to work with you to maximize results. Effective designs by our website design company drive success and drive results!

Reaching Your Prospects In Haverstraw on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, hobbies and more. These people become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Haverstraw is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Haverstraw Facebook is an excellent method to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design experts in Nassau or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063