Facebook & Social Media Advertising In Hawthorne

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Hawthorne, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you appear in front of people In Hawthorne, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Hawthorne to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to allow our website design agency In Hawthorne to serve you to maximize results. Quality designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Hawthorne on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Hawthorne is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any business who conducts business locally In Hawthorne Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad experts, SEO professionals or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design services or our advertising consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063