Facebook & Social Media Advertising In Hawthorne

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Hawthorne, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

Once you reach people In Hawthorne, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Hawthorne to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In Hawthorne to work with your business to achieve real results. Professional designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Hawthorne on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Prospects that are fans of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Hawthorne is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Hawthorne Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click ad company, our local advertising agency in NY, search engine optimization ad agency in Suffolk County or retargeting agencies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design company, our graphic design services on Long Island or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063