Facebook & Social Media Advertising In Head Of The Harbor

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Head Of The Harbor, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you connect with people In Head Of The Harbor, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Head Of The Harbor to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Head Of The Harbor to serve your business to maximize results. Strong designs created by our website design experts help you and secure results!

Reaching Your Prospects In Head Of The Harbor on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Prospects who are fans of your page;
• Individuals who may have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Head Of The Harbor is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Head Of The Harbor Facebook is a great way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad company in New York, SEO company in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design companies or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen company in NY and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063