Facebook & Social Media Advertising In Head Of The Harbor

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Head Of The Harbor, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the cost?

When you connect with people In Head Of The Harbor, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Head Of The Harbor to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design company In Head Of The Harbor to work with you to achieve results. Effective designs from our website design agency will help and achieve results!

Reaching Your Prospects In Head Of The Harbor on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Head Of The Harbor is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any business who does business locally In Head Of The Harbor Facebook is a superb way to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad consultants, search engine optimization company or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063