Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Head Of The Harbor If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Head Of The Harbor, having the interests and geographic targeting you want. Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it? When you connect with people In Head Of The Harbor, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Head Of The Harbor to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish. Remember to reach out to our website design agency In Head Of The Harbor to serve your business to maximize results. Strong designs from our website design company help you and drive results! Reaching Your Prospects In Head Of The Harbor on Facebook There are many approaches to reach an "Audience" on Facebook: Concentrating on people who have visited your website in the past (retargeting); Prospects who are fans of your page; Potential customers who have related pursuits (such as other pages on Facebook); People who meet demographic considerations; People who are already your customers; and the list goes on... With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Required The main benefit Facebook offers In Head Of The Harbor is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently. The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Perfect for Reaching Local Niches Are you an attorney? Health care provider? Home renovation business? A restaurant or store? For any organization who conducts business locally In Head Of The Harbor Facebook is an excellent method to appear in front of your audience. We can target your prospects in several ways. Only need to reach women 35-65 in 3 zip codes? No worries! Want to have a special on Thursdays? We are able to do that. The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively shopping for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to discuss the services of our pay per click ad agency, our local advertising agency in New York, SEO experts or remarketing agency please contact our offices. So is Facebook a Good Deal? Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers. Suppose search engine clicks are $12 and Facebook clicks are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your design strong before running ads like these. For info about our web site design company, our graphic design in Nassau or our advertising consulting services contact us today. Facebook Campaigns Have To Be Managed and Improved Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook. Our lead generation on Long Island and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising and Marketing In Head Of The Harbor and Facebook Everyone's requirements are different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're happy to talk about your business and needs, and see if there is a way we can assist you to successfully improve your business. 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