Facebook & Social Media Advertising In Hempstead

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Hempstead, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you connect with people In Hempstead, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Hempstead to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design agency In Hempstead to serve your business to achieve real results. Exceptional designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Hempstead on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, interests and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Hempstead is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Hempstead Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising experts in Nassau, search engine optimization ad agency on Long Island or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design consultants, our graphic design in NY or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063