Facebook & Social Media Advertising In Hempstead

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Hempstead, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you reach people In Hempstead, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Hempstead to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to let our website design experts In Hempstead to work with your business to maximize results. Professional designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Hempstead on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People that are followers of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, area, interests and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Hempstead is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who does business locally In Hempstead Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in NY, SEO experts on LI or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design experts, our graphic design in Nassau or our online marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063