Facebook & Social Media Advertising In Heritage Hills

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Heritage Hills, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Heritage Hills, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Heritage Hills to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Heritage Hills to help you to succeed. Quality designs created by our website design company will help and secure results!

Reaching Your Prospects In Heritage Hills on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Individuals that are fans of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Heritage Hills is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any business who does business regionally In Heritage Hills Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising consultants, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design experts in Nassau County or our advertising consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063