Facebook & Social Media Advertising In Herricks

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Herricks, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you reach people In Herricks, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Herricks to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In Herricks to aid your business to achieve results. Strong designs created by our website design company will help and secure results!

Reaching Your Prospects In Herricks on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• People who are enthusiasts of your page;
• People who may have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Herricks is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any organization who does business locally In Herricks Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO ad agency in Nassau County or remarketing companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design experts in Nassau County or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063