Facebook & Social Media Advertising In Herricks

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Herricks, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you connect with people In Herricks, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Herricks to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to let our website design company In Herricks to assist you to maximize results. Effective designs designed by our website design experts can help and secure results!

Reaching Your Prospects In Herricks on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Prospects who are followers of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, interests and even more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Herricks is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Herricks Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our New York pay per click advertising company, our local ad agency in Nassau, search engine optimization advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design services on Long Island or our marketing consulting services in Nassau County call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid media company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063