Facebook & Social Media Advertising In Hewlett

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Hewlett, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you appear in front of people In Hewlett, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Hewlett to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design agency In Hewlett to work with your business to achieve real results. Great designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Hewlett on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• People that have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, location, pursuits and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Hewlett is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who does business regionally In Hewlett Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising company in Nassau, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design company, our graphic design services on Long Island or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen company in New York and services of our paid ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063