Facebook & Social Media Advertising In Hewlett

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Hewlett, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

Once you reach people In Hewlett, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Hewlett to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to engage our website design experts In Hewlett to work with your business to achieve real results. Quality designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Hewlett on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Prospects that are fans of your page;
• People who have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Hewlett is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business locally In Hewlett Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local ad consultants in Suffolk, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063