Facebook & Social Media Advertising In Hewlett

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Hewlett, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

When you appear in front of people In Hewlett, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Hewlett to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design experts In Hewlett to work with your business to achieve real results. Effective designs by our website design company drive success and drive results!

Reaching Your Prospects In Hewlett on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Hewlett is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Hewlett Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click advertising company, our local ad agency in Nassau, search engine optimization ad agency or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063