Facebook & Social Media Advertising In Hewlett

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Hewlett, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you reach people In Hewlett, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Hewlett to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design agency In Hewlett to help you to achieve real results. Powerful designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Hewlett on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• People who are enthusiasts of your page;
• People that have related passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Hewlett is its capacity to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In Hewlett Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local advertising company on LI, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design in New York or our advertising consulting services on LI call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063