Facebook & Social Media Advertising In Hewlett

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Hewlett, possessing the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Hewlett, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Hewlett to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design company In Hewlett to help you to succeed. Effective designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Hewlett on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Hewlett is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Hewlett Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency, SEO advertising agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design services in Suffolk or our advertising consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063