Facebook & Social Media Advertising In Hewlett Bay Park

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Hewlett Bay Park, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you appear in front of people In Hewlett Bay Park, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Hewlett Bay Park to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to reach out to our website design agency In Hewlett Bay Park to serve your business to maximize results. Excellent designs from our website design agency will help and secure results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Potential customers that are followers of your page;
• People who have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Hewlett Bay Park is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Hewlett Bay Park Facebook is a superb method to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad company, our local ad agency in Nassau, SEO ad agency or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design consultants, our graphic design services or our online marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063