Facebook & Social Media Advertising In Hewlett Bay Park

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Hewlett Bay Park, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you connect with people In Hewlett Bay Park, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Hewlett Bay Park to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design company In Hewlett Bay Park to assist you to achieve real results. Excellent designs from our website design company help you and drive results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• People who are fans of your page;
• People that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Hewlett Bay Park is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Hewlett Bay Park Facebook is an excellent way to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency on Long Island, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design professionals, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063