Facebook & Social Media Advertising In Hewlett Harbor

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Hewlett Harbor, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you connect with people In Hewlett Harbor, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Hewlett Harbor to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design agency In Hewlett Harbor to help your business to maximize results. Strong designs by our website design experts can help and achieve results!

Reaching Your Prospects In Hewlett Harbor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Hewlett Harbor is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Hewlett Harbor Facebook is a great method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad company, our local ad agency, SEO consultants or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design gurus, our graphic design experts in NY or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063