Facebook & Social Media Advertising In Hewlett Harbor

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Hewlett Harbor, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

After you appear in front of people In Hewlett Harbor, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Hewlett Harbor to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In Hewlett Harbor to serve your business to succeed. Strong designs created by our website design experts will help and drive results!

Reaching Your Prospects In Hewlett Harbor on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• People who are followers of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Hewlett Harbor is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Hewlett Harbor Facebook is a great way to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad agency, search engine optimization ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design agency, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063