Facebook & Social Media Advertising In Hewlett Neck

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Hewlett Neck, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

When you connect with people In Hewlett Neck, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Hewlett Neck to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to speak with our website design agency In Hewlett Neck to aid you to succeed. Powerful designs designed by our website design agency help you and secure results!

Reaching Your Prospects In Hewlett Neck on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People who have related passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Hewlett Neck is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Hewlett Neck Facebook is a superb way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local advertising company in Nassau County, SEO ad agency on LI or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063