Facebook & Social Media Advertising In Hewlett Neck

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Hewlett Neck, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

After you connect with people In Hewlett Neck, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Hewlett Neck to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to reach out to our website design agency In Hewlett Neck to serve you to succeed. Effective designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Hewlett Neck on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• People who are followers of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, passions and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Hewlett Neck is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who does business locally In Hewlett Neck Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, SEO company in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063