Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Hicksville
If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Hicksville, having the interests and geographic targeting you want.
Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?
After you appear in front of people In Hicksville, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Hicksville to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?
Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to achieve.
Remember to call our website design experts In Hicksville to work with you to achieve real results. Effective designs by our website design company help your business and secure results!
Reaching Your Prospects In Hicksville on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on those who have visited your web site previously (retargeting);
- Individuals who are fans of your page;
- Prospects who have similar passions (such as other pages on Facebook);
- Prospects who meet demographic considerations;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The main advantage Facebook offers In Hicksville is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.
The search engines like Google are limited to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Reaching Regional Market Places
- Are you an attorney? Doctor? Home renovation company? A restaurant or store?
- For any company who does business regionally In Hicksville Facebook is a great technique to reach your audience.
- We can concentrate on your prospects in several ways.
- Only wish to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special offer on Wednesday? We are able to do that.
The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right region, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).
In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.
If you would like to discuss the services of our Nassau County pay per click advertising company, our local advertising agency, search engine optimization ad agency or remarketing campaign
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is really a "great deal" for your marketing dollars really depends upon the numbers.
Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design experts or our advertising consulting services on Long Island contact us today.
Facebook Campaigns Must Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.
Our lead gen in Suffolk County and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising and Marketing In Hicksville and Facebook
Everybody's requirements are different, there are no all purpose solutions.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to discuss your business and needs, and see if there is a way we are able to assist you to efficiently improve your business.