Facebook & Social Media Advertising In Hicksville

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Hicksville, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

Once you reach people In Hicksville, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Hicksville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design company In Hicksville to help your business to achieve results. Effective designs from our website design company help your business and drive results!

Reaching Your Prospects In Hicksville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• People who have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Hicksville is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Hicksville Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company, SEO consultants or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design agency, our graphic design in Suffolk County or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063