Facebook & Social Media Advertising In Hicksville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Hicksville, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Hicksville, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Hicksville to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design company In Hicksville to serve you to maximize results. Professional designs from our website design agency can help and secure results!

Reaching Your Prospects In Hicksville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• People who are fans of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Hicksville is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business locally In Hicksville Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad agency, our local ad company, SEO ad agency in Nassau County or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063