Facebook & Social Media Advertising In Hillburn

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Hillburn, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you appear in front of people In Hillburn, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Hillburn to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to speak with our website design company In Hillburn to assist you to maximize results. Strong designs designed by our website design agency drive success and secure results!

Reaching Your Prospects In Hillburn on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, passions and much more. These people become part of an "audience" which may include many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Hillburn is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business locally In Hillburn Facebook is a great way to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad agency on Long Island, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design company, our graphic design experts or our advertising consulting services in Nassau call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063