Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Hillburn If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Hillburn, possessing the interests and geography you want. Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money? When you connect with people In Hillburn, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Hillburn to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations? Before starting your campaign, we are able to help you to pinpoint what it is that you really need to accomplish. Remember to engage our website design company In Hillburn to aid your business to achieve results. Powerful designs from our website design agency help you and drive results! Reaching Your Prospects In Hillburn on Facebook There are many approaches to reach an "Audience" on Facebook: Targeting individuals who have visited your web site before (retargeting); Potential customers who are fans of your page; Prospects that have very similar interests (including other pages on Facebook); Prospects who meet demographic factors; People that are already your customers; and the list goes on... With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, interests and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Needed The main advantage Facebook offers In Hillburn is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently. The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Fantastic for Reaching Out to Regional Markets Are you a lawyer? Medical professional? Home repair business? A restaurant or store? For any company who conducts business regionally In Hillburn Facebook is a superb way to reach your audience. We can concentrate on your prospects in many ways. Only wish to reach women 35-65 in three zip codes? No worries! Want to have a special offer on Tuesdays? We can do that. The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right area, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help). In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below. If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency on Long Island, search engine optimization ad agency in Nassau or retargeting campaign in Nassau please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is really a "good deal" for your advertising budget really depends upon the numbers. Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again. Just remember to have your visuals strong before launching ads like these. For info about our LI web site design consultants, our graphic design or our advertising consulting services call us today. Facebook Strategies Need To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook. Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Hillburn and Facebook Everyone's needs are different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to discuss your business and needs, and see if there is a way we can assist you to productively increase your business. 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