Facebook & Social Media Advertising In Hillcrest

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Hillcrest, possessing the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Hillcrest, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Hillcrest to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design experts In Hillcrest to assist your business to achieve real results. Quality designs developed by our website design company will help and secure results!

Reaching Your Prospects In Hillcrest on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• People who are fans of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Hillcrest is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally In Hillcrest Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local ad company, search engine optimization professionals on Long Island or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design professionals, our graphic design services in NY or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063