Facebook & Social Media Advertising In Hillcrest

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Hillcrest, with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you reach people In Hillcrest, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Hillcrest to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design company In Hillcrest to aid you to succeed. Excellent designs by our website design experts help you and achieve results!

Reaching Your Prospects In Hillcrest on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Hillcrest is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Hillcrest Facebook is an excellent method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising company in New York, SEO ad agency in Suffolk or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design in Suffolk or our marketing consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063