888-420-0063

Facebook & Social Media Advertising In Holbrook

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Holbrook

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Holbrook, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

After you connect with people In Holbrook, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Holbrook to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design agency In Holbrook to aid your business to achieve results. Great designs implemented by our website design experts drive success and secure results!

Holbrook lead generation on social media
target your audience In Holbrook with Facebook

Reaching Your Prospects In Holbrook on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your website in the past (retargeting);
  • Potential customers that are followers of your page;
  • Potential customers who may have similar passions (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Holbrook is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

  • Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
  • For any business who conducts business locally In Holbrook Facebook is an excellent way to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk pay per click ad company, our local advertising company, SEO advertising agency or remarketing agencies
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design companies on Long Island or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Holbrook

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063