Facebook & Social Media Advertising In Holbrook

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Holbrook, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you reach people In Holbrook, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Holbrook to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design experts In Holbrook to work with you to achieve real results. Strong designs created by our website design agency will help and secure results!

Reaching Your Prospects In Holbrook on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects that are fans of your page;
• People that have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Holbrook is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Holbrook Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency in NY, SEO ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design agency, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063