Facebook & Social Media Advertising In Holbrook

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Holbrook, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Holbrook, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Holbrook to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to call our website design agency In Holbrook to work with your business to succeed. Quality designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Holbrook is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business locally In Holbrook Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI PPC ad agency, our local ad agency in Nassau County, SEO ad agency on Long Island or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design experts in New York or our online marketing consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063