Facebook & Social Media Advertising In Holbrook

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Holbrook, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

After you connect with people In Holbrook, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Holbrook to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to meet with our website design experts In Holbrook to assist your business to achieve results. Professional designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, hobbies and more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Holbrook is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any organization who conducts business locally In Holbrook Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising company, our local advertising agency in New York, SEO ad agency in New York or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts or our online marketing consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063