Facebook & Social Media Advertising

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people , with the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you appear in front of people , then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts to serve you to succeed. Exceptional designs designed by our website design company will help and drive results!

Reaching Your Prospects on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business locally Facebook is an excellent technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local advertising agency, search engine optimization ad agency in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design on Long Island or our online marketing consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063