Facebook & Social Media Advertising

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people , possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you connect with people , then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency to serve you to succeed. Powerful designs designed by our website design experts will help and drive results!

Reaching Your Prospects on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Individuals who are fans of your page;
• People who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, area, pursuits and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business regionally Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising company, our local ad consultants in Nassau, SEO ad agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design gurus, our graphic design companies or our online advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063