Facebook & Social Media Advertising In Huntington

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Huntington, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you reach people In Huntington, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Huntington to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In Huntington to work with your business to achieve results. Exceptional designs created by our website design agency will help and drive results!

Reaching Your Prospects In Huntington on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Huntington is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Huntington Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design in Nassau or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063