Facebook & Social Media Advertising In Huntington

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Huntington, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

When you reach people In Huntington, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Huntington to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Huntington to work with you to achieve results. Excellent designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Huntington on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals who are fans of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, passions and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Huntington is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Huntington Facebook is a superb way to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad agency, our local ad experts in Nassau, search engine optimization company in Suffolk County or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063