Facebook & Social Media Advertising In Huntington

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Huntington, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you connect with people In Huntington, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Huntington to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design experts In Huntington to serve you to maximize results. Excellent designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Huntington on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Huntington is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any company who does business regionally In Huntington Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising consultants on Long Island, search engine optimization company or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design experts in Nassau or our online advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063