Facebook & Social Media Advertising In Huntington Bay

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Huntington Bay, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Huntington Bay, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Huntington Bay to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design company In Huntington Bay to serve you to maximize results. Quality designs by our website design agency will help and achieve results!

Reaching Your Prospects In Huntington Bay on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Huntington Bay is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Huntington Bay Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO advertising agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Nassau or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in NY and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063