Facebook & Social Media Advertising In Huntington Bay

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Huntington Bay, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you connect with people In Huntington Bay, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Huntington Bay to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to talk to our website design experts In Huntington Bay to aid you to maximize results. Excellent designs designed by our website design experts will help and drive results!

Reaching Your Prospects In Huntington Bay on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects that have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Huntington Bay is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Huntington Bay Facebook is an excellent technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in Nassau, search engine optimization ad agency in New York or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design company, our graphic design on Long Island or our online marketing consulting services in New York call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063