Facebook & Social Media Advertising In Huntington Station

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Huntington Station, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you connect with people In Huntington Station, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Huntington Station to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design company In Huntington Station to serve you to achieve real results. Exceptional designs created by our website design experts will help and drive results!

Reaching Your Prospects In Huntington Station on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Huntington Station is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Huntington Station Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency in Nassau, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design experts in Suffolk or our online advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063