Facebook & Social Media Advertising In Huntington Station

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Huntington Station, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you reach people In Huntington Station, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Huntington Station to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Huntington Station to aid your business to achieve results. Exceptional designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Huntington Station on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who may have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Huntington Station is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Huntington Station Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising company, our local advertising company in Suffolk County, SEO advertising agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Nassau or our online advertising consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen in Suffolk and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063