Facebook & Social Media Advertising In Huntington Station

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Huntington Station, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you reach people In Huntington Station, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Huntington Station to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design company In Huntington Station to aid you to maximize results. Quality designs by our website design company help your business and achieve results!

Reaching Your Prospects In Huntington Station on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• Potential customers who are followers of your page;
• Individuals who have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, passions and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Huntington Station is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any organization who does business locally In Huntington Station Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency, SEO advertising agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design experts in Nassau County or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063