Facebook & Social Media Advertising In Huntington Station

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Huntington Station, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

After you appear in front of people In Huntington Station, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we trying to get people In Huntington Station to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to allow our website design experts In Huntington Station to help your business to maximize results. Effective designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Huntington Station on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Huntington Station is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Huntington Station Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local advertising company, search engine optimization ad agency in Nassau or retargeting agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design in Suffolk or our advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063