Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people , possessing the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you connect with people , then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design company to assist you to succeed. Exceptional designs created by our website design experts will help and secure results!

Reaching Your Prospects on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Potential customers who are fans of your page;
• People who may have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business regionally Facebook is a superb way to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency, SEO ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design agency, our graphic design experts on LI or our marketing consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063