Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people , having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you appear in front of people , then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to reach out to our website design experts to aid your business to maximize results. Professional designs by our website design experts can help and drive results!

Reaching Your Prospects on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• People who are followers of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers is its ability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who does business locally Facebook is an excellent way to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad company, our local ad agency, SEO ad agency in New York or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web site design agency, our graphic design experts on Long Island or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063